| 注意力经济下城市个性化品牌塑造的模式比较与借鉴 |
| |
| 引用本文： | 赵富强,陈耘.注意力经济下城市个性化品牌塑造的模式比较与借鉴[J].地质技术经济管理,2008(1):93-97. |
| |
| 作者姓名： | 赵富强 陈耘 |
| |
| 作者单位： | 武汉理工大学管理学院,湖北武汉430070 |
| |
| 基金项目： | 本文为河南省科技厅重点项目：“市场经济下经营城市”（021307110）. |
| |
| 摘 要： | 文章从注意力经济条件下的城市竞争出发，阐释了注意力经济的内涵与城市经营启示，阐述了我国城市个性化品牌的内涵及其塑造的必要性。在此基础上，通过对我国城市个性化品牌塑造的模式的比较，提出了我国塑造城市个性化品牌借鉴建议。
|
| 关 键 词： | 注意力经济 城市个性 品牌塑造 模式比较 |
The Modes of Cultivating City Individuality Brand Based on Attention Economy： a Comparison and Suggestion |
| |
| Zhao Fuqiang,Chen Yun.The Modes of Cultivating City Individuality Brand Based on Attention Economy： a Comparison and Suggestion[J].Geological Technoeconomic Management,2008(1):93-97. |
| |
| Authors: | Zhao Fuqiang Chen Yun |
| |
| Institution: | (Wuhan University of Technology, Wuhan 430070, China) |
| |
| Abstract: | Beginning with the competition among cities under the attention economy, this paper illustrates the meaning of the attention economy and the reference of city business. Then, it explains the meaning of city individuality brand and the necessities of its development. What＇s more, the paper, by comparing the cultivating modes of the city individuality brand in China, presents some practical advice. |
| |
| Keywords: | attention economy city individuality brand cultivating mode comparing |
| 本文献已被 维普 等数据库收录！ |
