| 影响长尾理论在网络营销中发挥作用的因素初探 |
| |
| 引用本文： | 肖雷鸣. 影响长尾理论在网络营销中发挥作用的因素初探[J]. 价值工程, 2011, 30(25): 61-61 |
| |
| 作者姓名： | 肖雷鸣 |
| |
| 作者单位： | 西安文理学院商学院,西安,710065 |
| |
| 摘 要： | 基于统计分析得出的长尾理论在网络营销领域日益受到重视,本文从消费行为的角度探讨了影响长尾理论在网络营销中发挥作用因素,提出在网络营销中口碑控制是影响长尾理论发挥作用的核心因素。对网络营销管理有一定的借鉴意义。
|
| 关 键 词： | 网络营销 长尾理论 口碑沟通 |
Factors of Influencing the Role of Long Tail Theory in Network Marketing |
| |
| Xiao Leiming. Factors of Influencing the Role of Long Tail Theory in Network Marketing[J]. Value Engineering, 2011, 30(25): 61-61 |
| |
| Authors: | Xiao Leiming |
| |
| Affiliation: | Xiao Leiming(Xi'an University of Arts and Science Business School,Xi'an 710065,China) |
| |
| Abstract: | The long tail theory based on statistical analysis draws more and more attention of network marketing.From consumption behavior,the article discussed the factors of influencing the role of long tail theory in network marketing,and put forward that control of word of mouth is the core factor that influences the role of long tail theory,which provides reference for network marketing management. |
| |
| Keywords: | network marketing long tail theory word of mouth communication |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
