| 完善与优化中国政府形象传播的对策探析 |
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| 引用本文： | 刘媛媛,张红生. 完善与优化中国政府形象传播的对策探析[J]. 西安财经学院学报, 2006, 19(5): 89-92 |
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| 作者姓名： | 刘媛媛 张红生 |
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| 作者单位： | 燕山大学,河北,秦皇岛,066004 |
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| 摘 要： | 本文探讨如何提升官员自身形象、对政府信息战略法制化、构建政府形象媒介传播策略、建立危机传媒公关机制、形成政府信息发布机制等对策来完善与优化中国政府形象传播,以期在国内外增强其行政威信,提高政府工作效率和凝聚力。
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| 关 键 词： | 形象传播 信息 传媒 |
| 文章编号： | 1672-2817(2006)05-0089-04 |
| 修稿时间： | 2006-08-30 |
Countermeasure Analysis on Perfecting and Optimizing China Government Image Propagation |
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| LIU Yuan-yuan,ZHANG Hong-sheng. Countermeasure Analysis on Perfecting and Optimizing China Government Image Propagation[J]. Journal of Xi‘an Institute of Finance & Economics, 2006, 19(5): 89-92 |
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| Authors: | LIU Yuan-yuan ZHANG Hong-sheng |
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| Abstract: | This paper discusses how to promote officer's image.goverment image medium propagation tactics,crisis propagation public retionship mechanism and government information issue mechanism.The purpose is the perfection and optimization of China government image propagation,promotion of administration prestige and government efficiency and coagulability. |
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| Keywords: | image propagation information propagation |
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