| 农产品贸易竞争关系的研究方法综述 |
| |
| 引用本文： | 蒋琴儿.农产品贸易竞争关系的研究方法综述[J].上海商学院学报,2012(6):51-55. |
| |
| 作者姓名： | 蒋琴儿 |
| |
| 作者单位： | 浙江农林大学经济管理学院 |
| |
| 基金项目： | 国家教育部课题人文社会科学研究一般项目(11YJA790061);浙江省科技厅面上科研软科学项目(2011C35015)资助 |
| |
| 摘 要： | 我国农产品贸易备受全世界关注，也是我国对外贸易中一个重要而又难以解决的问题。本文结合出口相似性指数、贸易互补性指数、贸易集中率指数、贸易强度指数、贸易专业化指数以及产业内贸易指数等贸易流量指数分析方法，对我国农产品贸易竞争关系的研究方法进行综述。
|
| 关 键 词： | 农产品贸易 贸易竞争关系 贸易流量指数 |
A Review of Research Methods on Competitive Relations of Agriculture Trade |
| |
| Authors: | JIANG Qiner |
| |
| Institution: | JIANG Qiner (Economics & Management School, Zhejiang A & F University, Hangzhou, Zhejiang 311300, China) |
| |
| Abstract: | The article analyses the mental activity of consumers according to the demand and motive of consumption toward luxury goods in China. It explains a unique theory on customer delivery value in the luxury industry by comparing the total customer value and the total customer cost. According to the writer, for the marketing strategy of luxury goods to succeed, it must focus on consumer demand, consumer motivation and customer delivery value. |
| |
| Keywords: | luxury goods consumer demand consumer motivation customer delivery value |
| 本文献已被 CNKI 维普 等数据库收录！ |
