高职院校新闻宣传工作的研究和思考

高职院校新闻宣传工作是党的宣传思想工作的一个重要组成部分，也是高职院校教育事业的重要组成部分。它在高职院校改革和发展中所占的地位越来越重要，在高职院校建设发展中的重要性也更加凸现。在高职教育面临市场竞争的新形势下，高职院校必须主动适应时代的要求，高度重视新闻宣传工作，要充分认识新闻宣传工作在学校发展中的作用；在新闻宣传工作中，要坚持正确的舆论导向，紧紧围绕学校的中心工作；要全面提高新闻宣传工作者的综合素质；要用创新的思维开拓学校新闻宣传工作的新途径。

Research on News Propaganda in Higher Vocational Colleges

News propaganda in Vocational and Technology Institutes is not only a very important component in the Party＇s Propaganda of Ideological Work but also a crucial part of institutional Education. It is becoming more and more important in the renovation and development of the Vocational and Technology Institutes. In a competitive environment nowadays, Vocational and Technological Institutes have to adapt to the need of the time initiatively. News propaganda has to be put great emphasis on, and its importance in the development of the institution must be recognized. We must always keep the correct direction of public opinion in news propaganda and work around the core objective of the institution. So the comprehensive quality of news propaganda staffs should be improved and they have to be creative and find a new approach to improve their work.