| 面对DVD压缩碟：正版音像企业创新能力缺失的根源与对策 |
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| 引用本文： | 魏拴成,邬适融. 面对DVD压缩碟：正版音像企业创新能力缺失的根源与对策[J]. 上海管理科学, 2006, 28(1): 1-3 |
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| 作者姓名： | 魏拴成 邬适融 |
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| 作者单位： | 上海应用技术大学 |
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| 摘 要： | 本文针对DVD压缩碟的出现这一特殊现象,分析了为什么早已被正版企业掌握的新技术,没有被为顾客创造价值的正版音像制作企业采用,而率先被盗版光碟生产企业发现、生产和收获的价值的原因, 以及在技术、市场创新等事关企业发展命运方面应采取的措施。
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| 关 键 词： | 创新能力 企业 DVD压缩碟 |
Facing DVD Compress Disk: The Source and Solution for the Shortage of Innovation Ability of Audile Products with Copy Rights |
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| Wei Shuancheng,Wu Shirong. Facing DVD Compress Disk: The Source and Solution for the Shortage of Innovation Ability of Audile Products with Copy Rights[J]. Shanghai Managent Science, 2006, 28(1): 1-3 |
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| Authors: | Wei Shuancheng Wu Shirong |
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| Affiliation: | Wei Shuancheng Wu Shirong |
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| Abstract: | This paper the appearance according to DVD compressed dish this special phenomenon, have analysed just edition enterprise why long ago the new technology of grasping by straight edition enterprise, have no just edition sound with quilt of customer creation value as produce enterprise adopts, and is discovered and produced first by pirated smooth dish production enterprise with the reason of the value of gains as well as in technical, market innovation etc. concern enterprise develop fate aspect the measure that should be adopted. |
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| Keywords: | innovation ability Enterprise DVD compress dish |
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