组织知识、跨部门协调与新产品创新绩效

组织的知识包括顾客知识、竞争者知识、技术知识等不同类型，不同类型的知识在新产品创新过程中起着不同的作用，并且会受到跨部门协调的影响。本研究基于长三角地区143家企业的问卷调查数据，实证考查了不同类型的组织知识是如何影响企业新产品创新绩效的，及跨部门协调在二者关系中的调解作用。结果表明（1）顾客知识对新产品市场表现有显著正向影响，但对新产品创新效率没有显著影响；（2）竞争者知识对新产品创新效率有显著正向影响，但对新产品市场表现没有显著影响；（3）技术知识对新产品市场表现和创新效率都有显著正向影响；（4）跨部门协调正向调解技术知识与创新绩效的关系。研究结果对于企业怎样提升新产品创新绩效具有重要的启示意义。

Organization Knowledge, Cross-functional Interaction and New Product Performance

This paper collected data from firms in the Yangtze River Delta Region to explore the role of organization knowledge in new product performance as well as potential moderating role of cross-functional interaction in the knowledge-new product performance link.The results show that(1) Customer knowledge has significant positive impact upon new product market-performance,but no impact on new product development efficiency;(2) Competitor knowledge has significant positive impact upon new product development efficiency,but no impact on new product market*performance;(3) Technology knowledge has significant positive impact both on new product market performance and development efficiency;(4) Cross-functional interaction have moderating effects on technology knowledge-new product innovation efficiency and market-performance.Finally,managerial implications as to how to improve product innovation performance are provided.