供应链电子采购的Stackelberg模型分析

利用Intemet进行采购是企业电子商务战略中最重要的部分。但是。目前关于电子采购的研究仍比较少。现有文献大多都是定性研究、实证研究或案例分析。定量研究非常少。文章从采购双方行为动机的角度出发，建立采购商为主方、供应商为从方的Stackelberg博彝模型；在模型的最优性分析基础上．讨论采购商的采购量与供应商的退款额之间的交互影响关系。

Stackelberg Model Analysis of E-Purchasing in Supply Chain

Making use of Internet to purchase in enterprise electronic commerce strategy is the most important. But the E-purchasing research at present is still comparatively few, now having a document mostly all about of determining the nature studying, demonstration studies or case analysis, the quantify study is very few. Setting off from the both purchasing sides behavior motivation, this paper establishes the stackelberg model, with purchaser as leader and supplier as follower; on the base of model＇s optimum analyses, this paper discuss the reciprocal effect between the purchaser＇s purchased amount and the supplier＇s forehead refunding.