| 冲货的成因及对策 |
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| 引用本文： | 凌奎才. 冲货的成因及对策[J]. 华东经济管理, 2005, 19(10): 114-117 |
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| 作者姓名： | 凌奎才 |
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| 作者单位： | 盐城工学院,经济与管理学院,江苏,盐城,224003 |
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| 摘 要： | 冲货,就是跨区销售,是渠道管理的瓶颈问题,也是目前许多企业甚至一些知名企业销售工作中遇到的顽疾之一。文章对冲货的分类、危害、成因及如何治理作了有益探索。
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| 关 键 词： | 冲货 渠道冲突 销售网络 |
| 文章编号： | 1007-5097（2005）10-0114-04 |
| 收稿时间： | 2005-07-06 |
| 修稿时间： | 2005-07-06 |
On the Causes and Countermeasures of Transregional Sales |
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| LIN Kui-cai. On the Causes and Countermeasures of Transregional Sales[J]. East China Economic Management, 2005, 19(10): 114-117 |
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| Authors: | LIN Kui-cai |
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| Affiliation: | School of Economics and Management,Yancheng Institute of Technology,Yancheng 224003,China) |
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| Abstract: | Transregional sales is the main problem in the channel management,and it is also one of the major difficulties for many companies(even some famous ones) to sell their products.In the essay,the author tries to do some valuable research in the types,causes,dangers of transregional sale and the ways of dealing with it. |
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| Keywords: | transregional sales channel conflict webs of selling |
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