论中小企业的经营战略

目前 ,世界各国都十分关注和支持中小企业的发展 ,这使中小企业处在更为良好的宏观环境中 ,但科学技术的迅速发展及全球经济一体化也使中小企业面临更为激烈的市场竞争。制定出适合自身特点的竞争战略 ,对于中小企业的竞争致胜和长期健康发展十分必要和重要。文章旨在立足中小企业的共性特征 ,探讨具有普遍意义的中个企业经营战略

Competitive Strategies for Small and Medium Sized Enterprises

Nowadays, government all over the world pay much more attention to the development of small and medium-sized enterprises. This certainly gives chances for them. But with the development of global economic integration and that of science and technology, such enterprises are facing stronger competition. So it is very necessary and important for them to make suitable competitive strategies. The aim of this article is to analyze and search for tactics applicable to such enterprises.