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Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice |
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| Authors: | Shankar Ganesan Morris George Sandy Jap Robert W Palmatier Barton Weitz |
| Institution: | a Eller College of Management, University of Arizona, 320 McClelland Hall, Tucson, AZ 85721, United States b Hankamer School of Business, Baylor University, Waco, TX, United States c Goizueta Business School, Emory University, Atlanta, GA, United States d Michael G. Foster School of Business, University of Washington, Seattle, WA, United States e Warrington College of Business Administration, University of Florida, Gainesville, FL, United States |
| Abstract: | In an environment with increasing competition and a growing need for operational efficiencies and customer orientation, retailers are looking beyond their organizational boundaries to develop and leverage the resources and capabilities of their supply chain partners to create superior value and competitive advantages in the marketplace. In this article, the authors discuss how three recent trends—global sourcing practices, multichannel routes to market, and relationship-based innovation—are transforming the retail landscape and leading to a variety of performance improvements with regard to brand image, reputation, sales and profits, innovation, and relationships. For each of these major trends, this article highlights key issues, identifies relevant literature, and offers propositions for further research. |
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