| The impact of Investing in Emerging Markets on Firm Performance：An Exploratory Study of Taiwanese Multinational Enterprises in the Chinese Mainland |
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| 作者姓名： | C.Janie Chang Hui-MeiTsai Jasmine Yur-Austin |
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| 作者单位： | Professor of Accounting，Department of Accounting and Finance，College of Business，San Jose State University，USA.，Associate Research Fellow，Chung-Hug Institution For Economic Research，Taipei，Taiwan，China.，Associate Professor of Finance，Department of Finance，Real Estate and Law，College of Business Administration，California State University，USA |
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| 摘 要： | Ⅰ.IntroductionDuring the past two decades,many multinationalenterprises(MNEs)have made substantial investmentsin emerging markets.Two factors dominate thereasoning in favor of such an investment strategy:lowlabor costs and the large size of the markets in the hostcountries.While these two economic factors seem quite
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| 关 键 词： | 中国大陆 台资企业 跨国公司 投资战略 经营业绩 |
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