Factors affecting brainstorming: towards the development of diagnostic tools for assessment of creative performance

To test a model of creative behaviour in teams, twenty five problem-solving groups were assembled from a Business School graduate programme, trained in creative problem-solving techniques and given a realistic product development task. Self-assessment ratings were collected for factors perceived as influencing performance. Three experienced trainers rated the ideas produced. Four major factors were identified from the self-assessed statements, each mentioned as positive and negative influences. The study provides a foundation for developing diagnostic tools for assessing creative performance in problem-solving teams, and gives pointers to factors which are important for improving performance.