中国高校“商务谈判”课程教学现状调查与分析 |
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引用本文: | 张守刚,方宝林,陈刚,杨蕾,王彦飞. 中国高校“商务谈判”课程教学现状调查与分析[J]. 江苏市场经济, 2012, 0(6): 74-77 |
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作者姓名: | 张守刚 方宝林 陈刚 杨蕾 王彦飞 |
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作者单位: | 西安思源学院经济贸易学院,陕西西安710038 |
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基金项目: | 中国商业联合会商业职业技能鉴定指导中心全国商科教育学科竞赛(技能竞赛)科研“十二五”规划2012年度立项课题(SKKT-1206) |
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摘 要: | 通过调查问卷的形式对国内高校"商务谈判"课程教学情况进行广泛调研,结果显示:教师在从事"商务谈判"课程教学时虽然面临诸多困难,但是从教意愿强;"商务谈判"课程在高校普遍开设,但精品课程少;"商务谈判"课程建设中,教材、师资队伍、教学方法、软件、设施、大赛、网站等方面薄弱,学校重视程度有待提高;从事"商务谈判"教学的高校教师缺乏一个全国性的交流平台。建议"商务谈判"课程建设加强教师的培训和培养,实现课程内容横向与纵向拓展,重视通过商务谈判大赛来促进实践教学,加强学术研究,建立全国性学术组织。
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关 键 词: | “商务谈判”课程 教学现状 策略 |
Investigation and Analysis on the Current Situation of Business Negotiation Course Teaching in Colleges and Universities of China |
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Affiliation: | ZHANG Shou- gang, FANG Bao- lin, CHEN Gang, YANG Lei, WANG Yan- fei (School of Economics and Trading, Xian Siyuan University, Xian 710038, Shaanxi, China) |
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Abstract: | By means of questionnaires, this paper studies the current situation of teaching the course of "Business Negotiation" in colleges and universities of China. The results show that teachers engaged in business negotiationcourse teaching with many difficulties; the course generally opened in colleges and universities, but the number of elaborate courses is not much; the course is weak with teachers team, teaching method, teaching material, soft-ware, infrastructure, contest, websites, so those situation needs to be improved; teachers is lack of a national exchange platform in colleges and universities. The study results suggested strengthening teacher training, arrangingbusiness negotiation competition to promote the practice teaching, and that the content of business negotiation course should be horizontal and vertical development, national academic organization is to be established tostrengthen academic research. |
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Keywords: | business negotiation course teaching situation strategy |
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