商圈内部零售企业知识资本积累的路径分析

知识经济时代,零售企业之间的竞争由“资源观”逐步转向“知识观”。商圈内部零售企业知识资本积累的路径,应为通过“区位品牌”效应扩大人力资本存量,通过个体知识组织化促进人力资本价值增值 通过组织结构创新与组织学习进行结构资本积累 通过“消费资本化”与客户参与服务创新进行客户资本的积累。零售企业知识资本积累也有利于商圈成长力的培养。

An Method Analysis of the Accumulation of Knowledge Capital of Retail Businesses within Trade Area

The idea of competition in the knowledge-based economy has changed from the resource perspective to the knowledge perspective.We should accumulate H&R capital by means of the realization of location brand effect and the transform of private knowledge to organizational knowledge;accumulate structural capital in the way of innovation of organizational structure and of the organizational study;accumulate customer capital through the practice of capitalization of consumption and customers participation of the s...