Changing barriers to the internationalization of franchising operations: Perceptions of domestic and international franchisors

This study examines factors that inhibit the internationalization of franchising operations. The factors are classified along the dimensions of importance and difficulty. The perceptions of domestic franchisors and international franchisors are compared. The results indicate that different factors inhibit internationalization of franchising efforts depending upon the stage of the franchising process. Comparisons of the results with previous studies indicate that significant changes have occurred in the perceived importance, changes which are understandable in light of changes in franchising practices as well as changes in the international environment. © 1995 John Wiley & Sons, Inc.