协同视角下的现代物流业与保险业发展关系研究

基于协同理论,选取物流业与保险业指标衡量2004-2013年行业发展水平,构建协同度模型与物流—保险系统哈肯模型,测算物流业与保险业之间的协同度,探索物流—保险系统的演变进程,动态反映二者发展的辩证关系.结果显示:物流业与保险业之间存在协同效应,但物流—保险系统尚未达到均衡稳定状态,物流保险市场的相对滞后对现代物流业的发展有抑制效应.要促进物流与保险进一步协同发展,应重塑互信业务链、创新营销思路、规范市场环境、完善风险预警系统、打造智慧物流保险平台.

Research on Synergetic Development Between Logistics and Insurance Based on Hawking Model

Based on the synergetic theory, the order parameter indicators of logistics and insurance are selected to measure the development of the industries during 2004 to 2013, and the collaborative degree model and Hawking model of logistics-insurance system are built to measure the synergy degree of the logistics-insurance system, then explore its evolution process, dynamically reflect the relationship of the logistics and insurance industries. The empirical results show that there is a synergy effect between the logistics industry and the insurance industry, but the logistics-insurance system has not yet reached the equilibrium steady state. The relative lag of the logistics-insurance market has an inhibiting effect on the development of modern logistics. To promote the synergetic development between logistics and insurance, we should reshape mutual trust chain, innovate marketing ideas, regulate the market environment, improve risk warning systems and create wisdom logistics insurance platform.