| Henderson Yansha, A Story of Shopping with Legendary Merchandize Female |
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| 引用本文： | BaiYifeng Sun YongJian. Henderson Yansha, A Story of Shopping with Legendary Merchandize Female[J]. 中国对外贸易(英文版), 2006, 0(20): 34-35 |
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| 作者姓名： | BaiYifeng Sun YongJian |
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| 摘 要： | Located on the southern side of the very flourishing ChangAn Avenue, Beijing Henderson Yansha Dept. Store Co., Ltd. is a very developed shopping center, very near to Beijing Railway Station and Wangfujing Business Street. "Enjoy shopping in Yansha!"this is a service commitment in the business concept of Yansha company which is well known in China. How to understand the meaning of "enjoy" ? Are there any special characteristics in Henderson Yansha that you cannot enjoy elsewhere? Mrs. Wan Wenying, General Manager of Beijing Henderson Yansha Dept Co., Ltd. gave her very detailed answer to China's Foreign Trade. "With the rapid social development and the strained life style, the relations between the shopping center and the consumers should no longer remain the pure relations between sellers and buyers, we should provide a comfortable space of leisure." Wan said.
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| 关 键 词： | 燕莎公司 北京 零售业 经营理念 |
Henderson Yansha, A Story of Shopping with Legendary Merchandize Female |
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| Bai Yifeng,Sun Yongjian. Henderson Yansha, A Story of Shopping with Legendary Merchandize Female[J]. China's Foreign Trade, 2006, 0(20): 34-35 |
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| Authors: | Bai Yifeng Sun Yongjian |
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