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Industrial buyer complaining behavior |
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| Authors: | Alvin Williams CP Rao |
| Abstract: | Many areas of household consumer behavior research were extended to study organizational buyer behavior in the recent years. However, one exception is the buyer dissatisfaction and complaining behavior area. This article discusses the various conceptual aspects of organizational buyer complaining behavior. A model of buyer complaining behavior is proposed and some theoretical portulates are formulated for additional research. |
| Keywords: | Address correspondence to: C P Rao College of Business Administration University of Arkansas Fayetteville AR 72701 USA |
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