| Abstract: | The incidence of women in industrial sales is rising, and females can now be found frequently in traditional all-male type industries such as steel, lumber, and heavy machinery. A strong consensus exists among sales managers that women are effective in industrial selling, and the representatives' records sustain this opinion. Women are proving themselves as worthy, capable, and competent, although they do face special problems in this type of work, some of which are role reversal, production pressures, sexual overtures, and loneliness during travel. |
