|
|||||
|
|
Product-market strategies in the minicomputer industry |
|
| Authors: | Sushila Rao Samuel Rabino |
| Abstract: | The minicomputer industry has undergone rapid technological change over the last decade and is now characterized by high growth, the emergence of new markets, and intense competition. This article addresses the marketing strategies employed by large and small firms in the minicomputer industry and identifies trends and dimensions that are important for success in such a rapidly changing environment. |
| Keywords: | Address correspondence to: Sushila Rao School of Management Boston University 212 Bay State Road Boston MA 02215 USA |
| 本文献已被 ScienceDirect 等数据库收录！ | |