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Some factors in industrial market segmentation |
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| Authors: | Hal G. Johnson Åke Flodhammer |
| Abstract: | Buyer-seller relationships are complex, especially in industrial marketing. A model for segmenting industrial markets is proposed and implications for organization buying behavior are summarized. |
| Keywords: | Address correspondence to: Dr. Hal G. Johnson Professor of Marketing Northern Illinois University DeKalb IL 60115 USA |
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