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Industrial life cycles and learning curves: Interaction of marketing and production |
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| Authors: | Louis E Yelle |
| Institution: | College of Management Science, Management Department, University of Lowell, One University Ave., Lowell, MA 01854, USA |
| Abstract: | The price-oriented experience curve has been widely utilized as a model to design marketing strategies. Yet, it is cost over which many firms exercise the most control. This article explores the cost-oriented learning curve in conjunction with the product life cycle model as joint strategy constructs. Implications of variations in the learning curve parameters are examined. |
| Keywords: | Address correspondence to: Louis E Yelle College of Management Science Management Department University of Lowell One University Ave Lowell MA 01854 USA |
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