Reconstructing “behavioural accounting”

This paper adopts a critical stance towards behavioural accounting research methodology. It is argued that most accountants have based their behavioural research on the natural scientific approach, a paradigm whose relevance and suitability for conducting social research has been increasingly questioned in recent years. The author discusses some alternatives to the positivistic research methodology of the natural sciences as a way of developing social science and the implications these have for providing a coherent theoretical and methodological perspective for future “behavioural accounting” research.It is the contention of this paper that the study of the behavioural aspects of accounting has largely failed to develop into a coherent theoretical or practical body of knowledge. In an attempt to overcome this state of affairs, there is an increasing trend to employ organizational and sociological theory as a basis for research, as opposed to psychology and social psychology which informed earlier conceptual thinking and research. While accountants may see this conceptual development as an advancement in that it locates accounting processes in their organizational and social contexts, the way in which it is being conducted is criticized in this paper because, like psychology, it is characterized by an essentially positivistic methodology.This article will first provide a broad overview of the relationship between accounting research and the behavioural sciences. From that overview it will be argued that accounting researchers are unlikely to make much progress by borrowing behavioural scientific concepts unless they develop a deeper understanding of the philosophical underpinnings of these concepts and the competing schools of methodological thought which exist within the behavioural sciences. In an attempt to fill this apparent gap in understanding, the paper will discuss the scientific approach of the natural sciences, why it is felt to be inappropriate for the behavioural sciences and what alternatives exist.