| 论煤炭企业营销体系中的“三大支柱” |
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| 引用本文： | 姜文芹.论煤炭企业营销体系中的“三大支柱”[J].内蒙古煤炭经济,2004(1). |
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| 作者姓名： | 姜文芹 |
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| 作者单位： | 山东工商学院管理学院 山东烟台264005 |
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| 摘 要： | 煤炭企业作为市场经营活动的主体 ,在竞争的环境下必须搞好煤炭营销“龙头”工作。煤炭市场营销是一个完整而科学的体系 ,其中的煤炭市场环境分析、用目标市场选择、煤炭营销组合设计则是这一体系中的“三大支柱” ,必须予以高度重视 ,以保证煤炭产品的适销对路和运销过程的快速、高效
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| 关 键 词： | 煤炭企业 营销环境 目标市场 营销组合 |
Three mainstays of coal business marketing system |
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| JIANG Wenqin.Three mainstays of coal business marketing system[J].Inner Mongolia Coal Economy,2004(1). |
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| Authors: | JIANG Wenqin |
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| Abstract: | Playing a leading part in the stage of coal marketing activities,coal business is necessary to make a good fundamental job of coal marketing under competitive circumstances,Coal business marketing system is a scientific and integrate system,which includes three mainstays-coal market analyses,consumer target markets selection and coal marketing packets design,and we must pay special attention to these mainstays in order to make coal products salable and improve the efficiency of transport and sell process. |
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| Keywords: | coal business marketing environment target markets marketing packets |
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