购物中心规划和运作的经济分析

购物中心是指在一个大型建筑中,由许多商场和专卖店所组成的零售业综合体。近半个世纪以来,购物中心在发达国家发展得很快,现在在我国大中城市里也有发展壮大之势,但国内相关的理论研究还较少。因此,从购物中心规划和运作两个方面介绍了相关的经济理论,简要总结了国外学者的研究成果,并分析了其具体运用。

Economic Theories of Shopping Center Planning and Operation

Shopping center is an integration of retailers that contains department stores, super markets and many specialties in one building. The number and scale of shopping centers have grown very fast in the developed countries for the past fifty years, and have started to brom in China in recent years. But the researches in this field are quite limited in China now. This paper proposes to introduce the relative economic theories in two aspects of shopping center-planning and operation , present a briefly review of academic results, and analyze their practical implications.