| 垄断对顾客购买行为的影响分析 |
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| 引用本文： | 王元华,曾凤章.垄断对顾客购买行为的影响分析[J].商业研究,2006(5):150-152. |
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| 作者姓名： | 王元华 曾凤章 |
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| 作者单位： | 北京理工大学,管理与经济学院,北京,100081 |
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| 摘 要： | 顾客购买行为指顾客满意和顾客忠诚。在静态古诺模型中加入顾客忠诚度这个变量,分析了垄断对顾客忠诚度的影响,从数学的角度证明了垄断与顾客忠诚度负相关;同时提出了垄断系数,以刻画不同竞争环境,并构造了顾客忠诚度关于顾客满意度的函数,以此针对不同产品分析顾客忠诚度和顾客满意度之间的关系。
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| 关 键 词： | 垄断系数 顾客忠诚度 顾客满意度 |
| 文章编号： | 1001-148X(2006)05-0150-02 |
| 收稿时间： | 01 18 2005 12:00AM |
| 修稿时间： | 2005年1月18日 |
The Influence of Monopoly on Customer Purchasing Behavior |
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| WANG Yuan-hua,ZENG Feng-zhang.The Influence of Monopoly on Customer Purchasing Behavior[J].Commercial Research,2006(5):150-152. |
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| Authors: | WANG Yuan-hua ZENG Feng-zhang |
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| Abstract: | Customer purchasing behavior includes customer loyalty and customer satisfaction.This paper add customer loyalty variable into Cournot model,then analyses the influence of monopoly to customer loyalty degree.From the view point of mathematics,it proves the negative relativity between them.This paper puts forward monopoly quotiety to describe different competition environment.It presents the function concerning customer loyalty customer satisfaction,and discusses the relationship between them by analyzing different products. |
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| Keywords: | monopoly-quotiety customer loyalty degree customer satisfaction degree |
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