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Coordinating supply-related scarcity appeals with online reviews |
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| Authors: | Kordrostami Elika Liu-Thompkins Yuping Rahmani Vahid |
| Affiliation: | 1.Department of Marketing & BIS, William G. Rohrer College of Business, Rowan University, 201 Mullica Hill Rd., Glassboro, NJ, 08028, USA ;2.Loyalty Science Lab, Strome College of Business, Old Dominion University, 2123 Constant Hall, Norfolk, VA, 23529, USA ; |
| Abstract: | Marketing Letters - Online reviews play an important role in consumer purchase decisions and have received much research attention. However, previous research has typically examined the effects of... |
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