| 论商科院校新世纪的《市场调研与预测》的教学与改革 |
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| 引用本文： | 张楚文.论商科院校新世纪的《市场调研与预测》的教学与改革[J].湖南商学院学报,2000,7(1):101-103. |
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| 作者姓名： | 张楚文 |
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| 作者单位： | 湖南商学院,经济信息系,湖南,长沙,410205 |
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| 摘 要： | 结合现代市场调研及市场预测实践要求,从教学内容、方法及手段入手,就商科院校新世纪的《市场调研与预测》的教学改革问题进行了探讨。
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| 关 键 词： | 市场调研 市场预测 教学改革 |
On the Reform of Teaching "Market Survey and Forecast" in Business Colleges for the 21st Century |
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| Institution: | (Zhang Chuwen,Hunan Business college,Changsha,Hunan 410205) |
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| Abstract: | According to the practical demand of modern market and its forecast, the author explores the reform of teaching "Market Survey and Forecast" for the 21st century through contents, ways and approaches. |
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| Keywords: | market survey market forecast teaching reform |
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