| 探讨奥运背景下手机媒体发展的前景与策略 |
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| 引用本文： | 凌关胜,张留营. 探讨奥运背景下手机媒体发展的前景与策略[J]. 商业文化, 2008, 0(6) |
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| 作者姓名： | 凌关胜 张留营 |
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| 作者单位： | 湖北武汉大学新闻与传播学院; |
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| 摘 要： | 手机媒体是近年来讨论较多的话题,对于它的发展方向、发展终端,可谓众说纷纭。笔者预测借着2008年的奥运契机,手机媒体将会迎来新的行业高度。基于此,本文就探讨手机媒体能在2008年奥运会有所作为的原因,藉以提出促进其发展的若干对策。
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| 关 键 词： | 手机媒体 2008奥运会 原因 突破 |
On the prospects and strategy of mobile media in Olympic Games |
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| School of jounalism , communication,Wuhan University Ling Guansheng Zhang Liuying. On the prospects and strategy of mobile media in Olympic Games[J]. Commercial Culture, 2008, 0(6) |
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| Authors: | School of jounalism & communication Wuhan University Ling Guansheng Zhang Liuying |
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| Abstract: | Mobile media is a hot issue in recent years. It is diversiform for the development of its terminal and itself. The mobile media industry will achieve a new height in virtue of 2008 Olympic Games. This paper will probe into the development of mobile media in the 2008 Olympic Games, and promote feasible tactic for the development of the mobile media in 2008. |
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| Keywords: | mobile media 2008 Olympic Games causation breakthrough |
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