| 顾客购后行为与顾客满意的关系及顾客满意度评价 |
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| 引用本文： | 罗晓光,刘希宋.顾客购后行为与顾客满意的关系及顾客满意度评价[J].商业研究,2005(9):39-40,48. |
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| 作者姓名： | 罗晓光 刘希宋 |
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| 作者单位： | 哈尔滨工程大学,经济管理学院,黑龙江,哈尔滨,150001 |
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| 摘 要： | 顾客购后行为是顾客购买决策过程中的重要环节,也是顾客满意的输出变量。以情感理论为依据,分析研究了顾客购后行为与顾客满意的关系,并针对顾客满意评价中存在的问题,从逆向角度提出以顾客购后行为评价顾客满意度的思路
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| 关 键 词： | 顾客购后行为 顾客满意 满意度评价 |
| 文章编号： | 1001-148X(2005)09-0039-02 |
The Relationship Between Post-Purchase Behavior and Customer Satisfaction |
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| LUO Xiao-guang,LIU Xi-song.The Relationship Between Post-Purchase Behavior and Customer Satisfaction[J].Commercial Research,2005(9):39-40,48. |
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| Authors: | LUO Xiao-guang LIU Xi-song |
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| Abstract: | Post-purchase behavior is one of the important processes in customer buying decision-making process ,and also the output of customer satisfaction.With the emotional proof involved,the paper analyzes the relationship between post-purchase behavior and customer satisfaction.It outlines the measurement model of customer satisfaction based on post-purchasing behavior. |
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| Keywords: | customer satisfaction post-purchase behavior satisfaction measurement |
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