The summer people and the natives some effects of tourism in a Vermont vacation village

A village in northern New England was the setting of fieldwork focused on the interaction between the year-round residents of the community (the natives) and their tourist season guests (the summer people). The annual round of activities is geared to the the presence and absence of the summer people; the most highly valued periods of time are the winter season when only natives are residents of the village. As the marketing of the pastoral image of their village to the summer people progresses, the natives face a dilemma. If they are sucscessful in their marketing endeavors, they will prosper financially but, at the same time, they hasten the corruption of their public ideology—the image they hold of their village. The natives are attempting to salvage their future by exploiting the summer people through a “phony-folk culture” and thereby preserving selected aspects of their traditional culture for themselves. The natives' traditional way of life becomes more and more difficult to maintain as it is distorted and consumed by the summer people.