| 观光性旅游的旅游者信任因素实证研究 |
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| 引用本文： | 刁宗广. 观光性旅游的旅游者信任因素实证研究[J]. 桂林旅游高等专科学校学报, 2005, 16(5): 69-71 |
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| 作者姓名： | 刁宗广 |
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| 作者单位： | 合肥学院,旅游系,安徽,合肥,230601 |
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| 摘 要： | 旅游者对旅行社的信任是旅行社经营的基本准则.为了增强诚信度,旅行社不仅要从自身出发去理解并实践诚信,更为重要的要从旅游者角度探索旅游者为什么会产生信任,哪些因素会影响旅游者对旅行社的信任.基于观光性旅游过程的信任机制,进行实证探索.
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| 关 键 词： | 观光性旅游 信任因素 实证研究 |
| 文章编号： | 1008-6080（2005）05-0069-03 |
| 收稿时间： | 2005-04-07 |
| 修稿时间： | 2005-04-07 |
Case Studies on Factors of Trust from Sightseeing Tourists in Travel Agencies |
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| DIAO Zhong-guang. Case Studies on Factors of Trust from Sightseeing Tourists in Travel Agencies[J]. Journal of Guilin Institute of Tourism, 2005, 16(5): 69-71 |
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| Authors: | DIAO Zhong-guang |
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| Affiliation: | Tourism Department ,Hefei College ,He fei 230601 ,China |
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| Abstract: | Travellers' confidence in a travel agency is the basic principle of the travel agency.In order to in crease travellers confidence,the travel agency should not only try to understand and practice honesty and sincerity from themselves,but also to explore the answers for the two questions from the travellers' stand:why should they have confidence in the travel ageney,and which factors may influence their confidence.This article expounds and proves the confidence mechanism based on singht-seeing travels. |
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| Keywords: | sightseeing tourists factors of trust case studies |
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