| 旅游景点定价问题探析——以甘肃张掖大佛寺与马蹄寺为例 |
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| 引用本文： | 邹小凡,牛嘉. 旅游景点定价问题探析——以甘肃张掖大佛寺与马蹄寺为例[J]. 技术经济与管理研究, 2008, 37(3): 106-108 |
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| 作者姓名： | 邹小凡 牛嘉 |
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| 作者单位： | 浙江大学经济学院,浙江,杭州,310027;浙江大学经济学院,浙江,杭州,310027 |
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| 摘 要： | 从旅游景点定价问题着手,本文分析了常见的各种定价策略、特点与适用范围,通过建模提出了一种新的定价策略:两部门搭售式定价。以甘肃张掖大佛寺和马蹄寺为个案进一步阐述了我国旅游景区改善定价策略的必要性与应用两部门搭售式定价的实际效果。
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| 关 键 词： | 旅游景点 定价策略 |
| 文章编号： | 1004-292X(2008)03-0106-03 |
| 修稿时间： | 2008-03-19 |
The Analysis of the Problem of Pricing Tourism Resort Taking Dafo Temple and Mati Temple standing in Zhangye City, Gansu Province as An Example |
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| ZOU Xiao-peng,NIU Jia. The Analysis of the Problem of Pricing Tourism Resort Taking Dafo Temple and Mati Temple standing in Zhangye City, Gansu Province as An Example[J]. Technoeconomics & Management Research, 2008, 37(3): 106-108 |
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| Authors: | ZOU Xiao-peng NIU Jia |
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| Abstract: | This essay studies the problem of pricing tourism resort.We analyze several common pricing strategies and their characteristic,as well as boundaries of them.Besides,we set out a new pricing strategy called two-part tariffs with bundling by an economic model.Last,we set an instance of Dafo Temple and Mati Temple lying in Zhangye City,Gansu Province.And we could find that it is necessary to take a more useful strategy of pricing in domestic resorts by the result of this example,and testing the effect of the new model. |
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| Keywords: | tourism resort pricing strategy |
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