Formation of festival visitors’ environmentally friendly attitudes: cognitive,affective, and conative components |
| |
| Authors: | Hye-Mi Lee Hak-Jun Song Yvette Reisinger |
| |
| Institution: | 1. POSTECH Entrepreneurship Center, Pohang University of Science and Technology, 401, science building 4, 77 Cheongam-Ro, Nam-Gu, Pohang, Gyengbuk 37673, South Korea;2. Department of Hotel &3. Convention Management, College of Tourism &4. Fashion, Pai Chai University, 14 Yeon-Ja 1 Gil, Seo-gu, Daejeon, 302-735, South Korea;5. College of Business Administration, Gulf University for Science and Technology, West Mishref, Kuwait |
| |
| Abstract: | This study aims to understand the formation of festival visitors’ environmentally friendly attitudes. Results reveal that environmental knowledge and concern influence environmental emotion, which, in turn, affects four environmentally friendly behavioural intentions. Results also show that environmentally friendly tourism behavioural intention is most influenced by environmental emotion. The findings offer a new framework for theory development on environmentally friendly behavioural intention as well as important practical implications for festival marketing managers. |
| |
| Keywords: | attitude theory environmentally friendly attitude emotion behavioural intention |
|
|
