The behavioral perspective model of purchase and consumption: From consumer theory to marketing practice |
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Authors: | Gordon R Foxall |
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Institution: | (1) University of Birmingham, Birmingham, USA |
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Abstract: | The Behavioral Perspective Model of purchase and consumption (BPM) portrays the rate at which consumer behaviors take place
as a function of the relative openness of the setting in which they occur and the informational and hedonic reinforcement
available in or promised by the setting. Each of eight combinations of contingencies based on these explanatory variables
is uniquely related to a specific mode of observed consumer behavior. By providing an environmental perspective on consumer
behavior, the model makes a critical contribution to the development of contemporary consumer research that frequently decontextualizes
its subject matter. It also presents an innovative conceptualization of the nature of marketing strategies. |
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Keywords: | |
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