奖励型众筹项目筹资完成率关键影响因素研究

互联网奖励型众筹项目筹资完成率的显著差异性，逐渐引起从业人员和学术界的极大关注。为探究影响奖励型众筹项目筹资完成率的关键因素，对众筹网（zhongchou.cn）发布的1 898条奖励型众筹项目数据进行模型检验，结果表明：①中国互联网众筹研究情境下，影响奖励型众筹项目筹资完成率的因素与国外研究呈现出不同特点；②项目属性对众筹项目筹资完成率的影响程度高于筹资方属性；③艺术类和科技类项目显著影响众筹项目筹资完成率。研究构建的分析框架和相应结论可为学术同行与实践者提供借鉴。

Exploring the Critical Factors which Impact the Fluctuation of the Funding Ratio

The significant variance of crowdfunding ratio has attained great attention from the practitioner and academics. To explore the critical factors which impact the fluctuation of the funding ratio, based on a dataset with 1898 rewarded crowdfunding project, this paper reveals that the factors that give impact to the finding ratio in China crowdfunding context have different characteristics than in developed countries; the relative contribution of project attributes to the funding ratio are higher than the funder attributes; both art and technology type project have significant impact to the funding ratio. Theoretic contributions and practical implications are concluded in the end.