面向不同目标市场的破坏性创新与测度：企业认知视角

现有破坏性创新分类主要聚焦于新产品或新服务在价值提供方式以及它们对现有市场侵蚀方式方面的差异，忽略了侵蚀的目标市场性质差异及其可能对企业产生的影响，而在创新实践中企业对于创新变革的认知判断往往影响其战略决策。因此，基于企业认知视角，将破坏性创新分为面向全新市场、面向竞争对手市场以及面向自我市场3种类型，并基于Govindarajan&Kopalle等的测量研究及相关理论分析，结合中国本土制造企业的实际访谈，设计了3种破坏性创新测量量表，最后，以中国制造企业为调查对象进行实证检验。结果发现，包含面向全新市场、竞争对手市场和自我市场的破坏性创新的三因子测量模型是有效的，可为后续学者推进和细化破坏性创新的定量研究提供参考。

Measurement and Empirical Research on Disruptive Innovation for Different Target Markets: Based on the Perspective of Enterprise Cognition

Existing disruptive innovation categories are mainly focused on the way that the value of new products or services provide and their differences in the way of erosion of existing markets, and ignore the different nature of target market and its possible impact on the enterprise. In the innovation practice, the cognitive judgment of innovative change has an important influence on the strategic decision. Therefore, based on the enterprise cognitive perspective, disruptive innovation will be divided into three types: disruptive innovation for new markets, disruptive innovation for competitors' markets, disruptive innovation for self-markets. At the same time, based the related measurement study of Govindarajan & Kopalle and the interviews in Chinese manufacturing enterprises, the measurement scale for three types of disruptive innovation are developed in this paper. Finally, the empirical test for the scale is conducted using a sample of 696 Chinese manufacturing enterprises. The results show that the three-factor measurement model, which includes the disruptive innovation for new market, the rival market and the self market, is effective, and the scale can provide the basis for the further research of disruptive innovation.