新产品成功机制研究:“双重导向”HRMS视角

制造企业新产品成功是落实国家创新驱动战略，从微观层面推动传统产业转型升级的关键力量。所谓“双重导向”人力资源管理系统，即同时具备“承诺导向”和“控制导向”双重特点的人力资源管理系统。在文献梳理的基础上，以380家制造企业调查数据为依据，通过实证研究证实了“双重导向”人力资源管理系统对新产品成功具有正向影响，组织柔性能力起着重要的中介作用。该研究为制造企业新产品成功提供了新的理论解释。

The Study on the Mechanism of New Product Success: from the Perspective of "Double Oriented" HRMS

The essential role of the transformation of traditional industries and the national innovation-driven strategy is the new product success in level of enterprise. On the basis of literature review and 380 Chinese enterprises empirical research, this paper proposed and confirmed that "dual orientation" human resource management system positive impacts the new product success, and the organizational flexible capability is an important mediating variable between them. "Dual orientation" human resource management system get "commitment orientation" and "control orientation" dual characteristics, so that it can produce positive impacts on new product success through organizational flexible capability. The conclusion provides a new theoretical interpretation to the mechanism of the new product success.