| Abstract: | The decade of the 1970s witnessed the passage of an unparallelled amount of legislation designed to protect the needs of disadvantaged and low income consumers, characteristics which describe many members of the elderly population segment. This research was designed to assess elderly perceptions of the market-place today and of the performance of businesses and government agencies in protecting and promoting their interest as buyers. The elderly, when compared to other population segments, showed a more negative attitude toward the accomplishments of the consumer movement and the role of businesses and government in protecting buyers than other population segments. |
