| Abstract: | This paper reports the development and evaluation of a consumer education intervention model for elderly consumers. Data on the consumer decision making patterns of married elderly were analysed to ascertain the correlates of a specialized or syncratic decision pattern. No differences were found relative to the type or intensity of consumer problems. Additionally, no support was observed for a resource theory of consumer decision-making power. T-test and analysis of covariance suggested that the educational model was effective. Suggestions for future research are offered. |
