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朱新礼 从农村来 奔农业去
引用本文:李志刚.朱新礼 从农村来 奔农业去[J].中国市场,2012(4):42-45,4.
作者姓名:李志刚
摘    要:汇源果汁老总,竟然在《乡村爱情交响曲》里客串自己!"当《乡村爱情交响曲》第9集一播出,眼尖的网友就认出,剧中想要在象牙山村建分厂的汇源果汁老板,就是汇源集团的董事长朱新礼本人。虽然被网友们戏称为"史上最牛客串",但《乡村爱情》系列剧中对于乡村遭遇经济巨变后的描述,以及生活富裕起来后的农民在心态上的微妙变化,真实而生动。而朱新礼的本色出演,也昭示了这位从农村走出来的企业家除了汇源果汁之外,回归农业开辟的另一块新版图:有机农业。

关 键 词:有机农业  中国农业  农村  果汁  中国农民  企业家  交响曲  农业示范园  爱情  乡村

Zhu Xinli Keen on Organic Agriculture
Abstract:"There he is! The President of Huiyuan Juice! He's playing his real self in the Love Symphony in the Countryside!" when the 9th episode of the TV series was televised,some scrupulous audience immediately recognized Zhu Xinli,who was role-playing the manager of Huiyuan Juice Factory who wanted to set a branch in the Ivory Hill Village.Zhu Xinli's role in the TV series to some extent reflects the development strategy of Huiyuan Juice Group.As an entrepreneur born and brought up in a peasant family,Zhu Xinli hopes to seek more opportunities in organic agriculture.In fact,Zhu Xinli has been focusing on the development in the upper reaches of organic agriculture.Huiyuan has a demonstration park for organic agriculture in Miyun,which covers an area of 1500 mu,and one of about 10000 mu in Dezhou,Shandong Province.After all,for Zhu Xinli who has the peasant background,it seems attractive to work with the peasants and to be involved in the industry of over-ten-billion-yuan capital.Then,will the organic agriculture bring about a second wave of business development for Zhu Xinli?
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