| 网络购物满意度影响因素研究 |
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| 引用本文： | 方晓燕,姜凌. 网络购物满意度影响因素研究[J]. 江苏商论, 2012, 0(3): 44-46 |
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| 作者姓名： | 方晓燕 姜凌 |
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| 作者单位： | 澳门科技大学行政与管理学院 |
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| 摘 要： | 随着互联网飞速发展,网络购物给网络零售店带来无限的商机,同时也带来了激烈的竞争与巨大的挑战,如何在众多网店中获得持续竞争优势和盈利是网络零售商关心的重要现实问题。本文从消费者购买行为的角度来剖析,影响网购满意度和忠诚度背后潜藏的因素,并建立理论模型。最后,文章还指出了研究的价值及未来的发展方向。
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| 关 键 词： | 网络购物 网购满意度 网购忠诚度 消费者行为 |
The Factors Influencing Satisfaction for Online Shopping |
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| Affiliation: | Faculty of Management and Administration |
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| Abstract: | With the development of Internet,Online shopping brings a lot of opportunities to e-retail stores,but also brings intense competition and enormous challenges.How to get sustainable competitive advantage and profitability is an important practical concern for online retailers with questions.This article from the perspective of consumer buying behavior,analyze the impact of e-satisfaction and e-loyalty behind the hidden factors,and the establishment of theoretical models.Finally,the article points out the value of research and future direction. |
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| Keywords: | Online shopping E-satisfaction E-loyalty Consumer behavior |
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