| 论广告心理学课程建构 |
| |
| 引用本文： | 植静.论广告心理学课程建构[J].企业科技与发展,2008(12):219-220. |
| |
| 作者姓名： | 植静 |
| |
| 作者单位： | 桂林工学院人文社会科学系,广西桂林541004 |
| |
| 摘 要： | 广告心理学是心理学的理论知识与方法在广告领域中的应用，也是广告学专业开设的一门基础课程。构成广告心理学课程基础的是普通心理学、消费心理学和社会心理学。在广告心理学课程体系中，普通心理学是基础，消费心理学是关键，社会心理学是支撑。
|
| 关 键 词： | 普通心理学 消费心理学 社会心理学 |
How to Build up Advertising Psychology Course |
| |
| Authors: | ZHI Jing |
| |
| Institution: | ZHI Jing ( Guilin Institute of Technology, Department of Humanities and Social Sciences, Guilin Guangxi 541004 ) |
| |
| Abstract: | Advertising psychology is the applications of psychology knowledge and its methods on advertising field, which is also the fundamental course in advertising program. The foundation of advertising psychology consists of psychology, consumer psychology and social psychology. In the advertising psychology course, psychology is foundation, while the consumer psychology is the key and social psychology is support. |
| |
| Keywords: | psychology consumer psychology social psychology |
| 本文献已被 维普 等数据库收录！ |
|
