| 商圈量化分析在零售连锁业选址中的应用 |
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| 引用本文： | 张岩岩,赫连志巍. 商圈量化分析在零售连锁业选址中的应用[J]. 价值工程, 2006, 25(2): 99-101 |
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| 作者姓名： | 张岩岩 赫连志巍 |
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| 作者单位： | 燕山大学经济管理学院,秦皇岛,066004 |
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| 摘 要： | 在零售连锁业市场争夺战日益激烈的今天,商圈分析在终端选址过程中发挥着重要的作用。商圈是由顾客选择商店的行为形成的。本文根据雷利法则和哈夫法则,在综合考虑商圈的各个经济影响变量的情况下,就商圈在分店选址上的应用做了详细的分析,为企业终端分店选址提供了科学的依据。
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| 关 键 词： | 商圈分析 选址 应用 |
| 文章编号： | 1006-4311（2006）02-0099-03 |
Business Circle Quantized Analysis on Retailing Chain Enterprises'''' Location Selection |
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| Zhang Yanyan,Helian Zhiwei. Business Circle Quantized Analysis on Retailing Chain Enterprises'''' Location Selection[J]. Value Engineering, 2006, 25(2): 99-101 |
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| Authors: | Zhang Yanyan Helian Zhiwei |
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| Affiliation: | School of Economic Management, Yanshan University, Qinhuangdao 066004, China |
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| Abstract: | Business circle analysis play an important role in the process of selecting terminal location today when retailing chain enterprises compete more fiercely day by day. The business circle is formed by the customers' behavior to choose shops. In this article, author makes a detailed analysis on the applying of business circle in the branch location selection according to Reilly's law and Haff's model and synthesized consideration of all the economic effect variables. It offers scientific basis of terminal branch location selection. |
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| Keywords: | business circle quantized analysis location selection apply |
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