| Abstract: | This report is concerned with an action research project on market oriented product innovation at Høyang Polaris and Jøtul, where a system for assessment of user needs has been planned and implemented. Based on experience from the project, a model has been developed for the introduction of a need assessment system comprising problem analysis, planning, information, training, demonstration, application, and development.The introduction of need assessment methods may be handled as an operational problem or treated as a strategic issue. When handled as an operational problem, systematic need assessment can be introduced as a project or treated as a process integrated with the daily activities of the product innovation staff.The practical operation of a need assessment system in product innovation projects involves definition of a target group, selection of one or several need assessment methods, implementation of the study, and formulation of the need specification.The responsibility for need assessment studies may be assigned to a special staff unit or to the employees participating in the product innovation process. |
