| 中小白酒企业品牌战略规划解析 |
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| 引用本文： | 李德明, 周祥胜.中小白酒企业品牌战略规划解析[J].华东经济管理,2007,21(1):134-136. |
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| 作者姓名： | 李德明 周祥胜 |
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| 作者单位： | 合肥工业大学,管理学院,合肥,230009 |
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| 摘 要： | 成功的品牌战略规划至少要解决三个问题：即要解决“品牌现在怎么样”、“品牌将来怎么样”、“品牌如何由现在到将来”的问题。文章通过对河北W酒业品牌诊断剖析,对W酒业的品牌定位、品牌核心概念以及品牌推广作出详细的阐释,明确回答了品牌的三个问题。对资源有限的中小白酒企业如何做大做强也有一定的借鉴作用。
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| 关 键 词： | 白酒 品牌 品牌规划 案例 |
| 文章编号： | 1007-5097(2007)01-0134-03 |
| 修稿时间： | 2006年10月12 |
Analysis of Small Liquor Brand Strategic Planning |
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| LI De-ming; ZHOU Xiang-sheng.Analysis of Small Liquor Brand Strategic Planning[J].East China Economic Management,2007,21(1):134-136. |
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| Authors: | LI De-ming; ZHOU Xiang-sheng |
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| Institution: | School of Management; Hefei University of Technology; Hefei 230009; China |
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| Abstract: | A successful brand strategy plan can solve three problems at least.They are "how the brand now","how is the brand in future","how the brand develope from the present to the future".By analyzing W liquor industry brand in Hebei province,This article makes detailed explanation of the W liquor industry brand localization,the brand core concept as well as the brand promotion,explicitly answers three questions of the brand.It has certain model function to the resources-limited small white liquor enterprise |
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| Keywords: | white liquor brand brand plan case |
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