| 电子商务网站用户体验的设计与实现 |
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| 引用本文： | 陈氢,韦榕.电子商务网站用户体验的设计与实现[J].科技和产业,2017(1):78-83. |
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| 作者姓名： | 陈氢 韦榕 |
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| 作者单位： | 湖北工业大学 经济与管理学院， 武汉 430068;湖北工业大学 经济与管理学院， 武汉 430068 |
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| 摘 要： | 用户体验已经成为电子商务网站关键的竞争力之一，其设计与实现直接影响着电子商务网站的质量。通过需求分析，归纳了电子商务网站用户体验的要素，从而为用户体验的设计与实现提供科学依据，以此为基础，从理论和实践角度论述了用户体验的设计原则与实现路径，从页面、流程、功能、互动等方面对电子商务网站用户体验进行设计与实现，能增加用户粘度，提高网站转化率。
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| 关 键 词： | 网站设计 用户体验 电子商务 |
Design and Implementation of E-commerce Website User Experience |
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| Abstract: | User experience has become one of the key competitiveness of e-commerce sites. Its design and implementation directly affect the quality of e-commerce website. The elements of e-commerce website user experience are summarized through the requirement analysis and a scientific basis for the design and implementation of user experience is provided. Based on this, the design principle and realization path of user experience are discussed from the point of view of theory and practice. The design and implementation of e-commerce website user experience from the aspects of page, process, function, interaction and so on, can increase the viscosity and improve the conversion rate of the website. |
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| Keywords: | website design user experience E-commerce |
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