论高职院校市场营销专业校企合作办学的途径

校企合作是现代科技发展与经济增长的根本要求,是当今世界高等教育发展的总趋势。本文针对传统市场营销专业办学模式的弊端,深入探讨了实施市场营销专业校企合作办学模式需要关注的问题,提出了实现市场营销专业校企合作办学的有效途径,以期对高职院校的市场营销专业在人才培养方向、专业设置及教学方法的改革有所启发和借鉴。

On Ways of School-enterprise Cooperation to Set up Major of Marketing Management in Vocational Colleges

School-enterprise cooperation is the fundamental requirement for the development of modern science and technology and for the economic growth, and it is the general trend for the development of the world's higher education. This paper reveals the disadvantages of setting up the major of marketing management in traditional ways, discusses in depth the issues that need paying attention to in implementing the modes of school-enterprise cooperation to set up the major of marketing management, and puts forward t...