香气促销:情调营销的新利器

首先,本文根据(关于香气)两个有趣的心理学实验引出了香气促销的话题;其次,本文探讨了香气促销背后的原因:难忘的情调感受;再次,本文指出了企业在实施香气促销之前应该考虑的三个因素;最后,本文还指出香气促销是情调营销的重要工具,为了提供难忘的情调感受,企业必须创建品牌的专属香气。

Aroma Promotion:the New Weapon of Mood Marketing

Firstly,according to two interesting psychology experiments about aroma,the paper leads to the topic of aroma promotion.Secondly,the paper explores the reasons behind aroma promotion,namely the unforgettable mode feeling.Thirdly,the paper points out that three factors should be considered before the implementation of aroma promotion.Finally,the paper points out that aroma promotion is an important tool of mood marketing,in order to provide the unforgettable mode feeling,every company must create the brand’s exclusive aroma.